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Insights on AI consumer research
Field notes on simulation, focus-group alternatives, and ad pretesting.
2026-04-01 · 4 min read
See the Outcome Before You Decide — What Is AI Opinion Simulation?
A new infrastructure for previewing the outcome of an ad, a product, a policy, an announcement, or a piece of content. Dozens of AI agents discuss in a social-media-like environment to simulate the direction of opinion. Includes Galaxy S25 and Thailand election validation.
AI Opinion SimulationAI AgentsDecision SimulationMarket PredictionRead more →2026-04-04 · 6 min read
How AI Agents Shift Opinions Like Real People — The Mechanics of Starling
A five-step walkthrough of AI opinion simulation: persona generation, social-media-style multi-round interaction, opinion dynamics tracking, output interpretation, and detailed validation against Galaxy S25 and the Thailand election.
AI Opinion SimulationAI AgentsSimulation MechanicsStarlingRead more →2026-04-07 · 4 min read
What Can You Simulate — Starling's Five Categories at a Glance
Starling's five categories — Marketing Reaction, Public Opinion, Policy Debate, Crisis Response, and General — explained by "when to use" and "what outputs you get," in one place. The starting point for picking the right category.
AI Opinion SimulationStarling CategoriesSimulation Use CasesMarketingRead more →2026-04-10 · 8 min read
Why Surveys and Focus Groups Get It Wrong — The Structural Limits of Traditional Research, and How AI Opinion Simulation Addresses Them
Why do products like New Coke and Crystal Pepsi keep passing pre-launch research and failing in market? The structural limits of each traditional tool — surveys, focus groups, social listening, 1:1 interviews — and how AI opinion simulation addresses them.
Traditional Research LimitsSurvey BiasFocus GroupSocial ListeningRead more →2026-04-13 · 5 min read
What Makes a Good Simulation — An Input and Question Design Guide
Output quality in AI opinion simulation scales with input quality. Three principles for good background materials, five inputs to avoid, question design, and the top mistakes — as a practical checklist.
AI Opinion SimulationSimulation InputQuestion DesignPractical GuideRead more →2026-04-16 · 8 min read
How to Read a Simulation Report — A Walkthrough Using an Actual Galaxy S25 Run
Using a validated Galaxy S25 simulation result, a section-by-section walkthrough of sentiment distribution, purchase intent, criticism topics, influencer ranking, and age breakdowns — and how to translate each into decisions.
AI Opinion SimulationResult InterpretationReport ReadingStarlingRead more →