Before you launch,
simulate it first
Curious how people will react? Up to 100 AI agents discuss, react, and change their minds — just like real people. Test public opinion, validate content, predict product reactions, or verify ad campaigns — complete research that used to take weeks and cost millions in just hours.
2025 Korean Presidential Election: actual 49.42% vs simulated 50.4% — within 1%p · 12 cases validated
AI Consumer Research · Focus Group Alternative
What traditional research misses
Surveys lie
People can't accurately predict their own behavior.
Ask "Would you buy this?" and most say yes. But actual purchase rates tell a completely different story. Social pressure, memory distortion, and face-saving warp survey results. Starling simulates what people will do, not what they say they'll do.
Reach every consumer without a focus group
The most valuable audiences are always the hardest to gather.
Gen Z, seniors, high-income households, niche regional consumers — getting them in one room for honest feedback is practically impossible. Starling recreates any demographic in minutes and simulates how they influence each other.
Test a future that doesn't exist yet
You can't survey people about a product that hasn't launched.
New product launches, price changes, untested campaigns — the most critical decisions always involve unprecedented conditions. Starling answers the questions that historical data can't.
Decisions, not just research
Collecting data is only the beginning.
Traditional research gives you a report but leaves the decision to you. Starling delivers sentiment analysis, opinion flows, risk warnings, and actionable recommendations. Get results you can act on the moment you read them.
AI Consumer Research · Ad Pretesting
Ask anything
Would people actually pay for my business idea?
If I post this content, will it get engagement or just get buried?
Which of these 3 ad copies will get the highest click-through rate?
If we raise the price by 20%, how much will purchase intent drop?
How will women in their 20s-30s react to this brand redesign?
Will our customers switch if a competitor launches a discount event?
How will public opinion split on this policy announcement?
Which YouTube thumbnail will get the most views?
What will employees actually think about a 4-day work week?
Where in this app's onboarding flow will users drop off?
86%+
Real-world accuracy
Up to 100
AI Agents
10min~
Simulation complete
Free
First simulation
How it Works
Done in three steps
Configure
Choose a category and enter your topic. Describe your analysis goal and AI will compose the optimal set of agents. Upload a document to auto-extract topics and key issues.
Simulate
AI agents with unique personalities, ages, jobs, and backgrounds write posts, comment, follow each other, and change opinions. Watch the simulation unfold in real time.
Report
An analysis report tailored to your goals is auto-generated. Up to 10 visualizations including sentiment timelines, influencer rankings, opinion flows, and network graphs, plus actionable recommendations and risk warnings.
Product Reaction · Brand Simulation
For every scenario you can imagine
Product Launch Prediction
How will people react to your product? Check purchase intent and social media reactions from your target audience before launch.
Content Pre-Testing
Find out which ad copy, thumbnail, or marketing message will be most effective before spending your budget.
Opinion & Trend Analysis
Understand how people think about any topic. Analyze opinion distributions, key arguments, and influencer impact.
Debate Simulation
Simulate debates on topics like 'Will AI replace jobs?' or 'Four-day work week — pros and cons' with diverse perspectives.
Academic Research
Explore diverse viewpoints on your report or thesis topic. Use AI agent arguments and data as reference material.
Just for Fun
'Celebrity A vs B — who's more popular?', 'Will this meme go viral?' — simulate any topic you're curious about.
Pricing
Pay only for what you need
Credits are deducted based on simulation scale. Adjust the number of agents and rounds to fit your budget. Free credits on signup.
View pricing details→2-100 agents (more = diverse opinions)
1-50 rounds (more = deeper discussion)
Agents x rounds
Basic (free) / Detailed (extra credits)
FAQ
Frequently asked questions
Is it as accurate as real surveys?
Similar products have shown 86-92% accuracy compared to real results. Accuracy improves with more agents and rounds.
How long does a simulation take?
About 2 minutes for 10 agents/10 rounds, about 5 minutes for 20 agents/20 rounds, about 17 minutes for 50 agents/30 rounds, about 53 minutes for 100 agents/50 rounds. Report generation adds 2-3 minutes.
Can I simulate any topic?
We support 6 categories: opinion, marketing, policy, crisis response, community, and general. Each category optimizes agent composition and report format.
Is my data safe?
Simulation data is encrypted and only accessible by you. Runtime data is immediately destroyed after simulation completion.
Is there a free trial?
Free credits are provided on signup. You can run a simulation with 10 agents and 10 rounds at no cost.
Can I use it as a team?
Currently individual accounts only. Team workspaces are coming soon. Report sharing links are available now.